Cyber Defense Labs, LLC

Digital Marketing Specialist

Location

Remote, US

Type

Full Time

Cyber Defense Labs is a full life-cycle information security service provider helping companies manage, detect and respond to today’s cyber risks. We provide trusted cyber risk management services to help companies reduce business risk before, during and after a cyber event.
Digital Marketing Associate or Specialist
Job Summary: 
Cyber Defense Labs is currently looking for a creative, results-focused Digital Marketing Specialist to join our team! The Digital Marketing Specialist will be responsible for shaping and overseeing the execution of digital marketing strategy and roadmap for Cyber Defense Labs.
Primary Duties and Responsibilities:
  • Create and build lead-generating digital campaigns from the ground up including campaign planning/organization, keyword research, competitive analysis, asset planning, and ad copy writing
  • Manage digital ad campaigns to ensure that they meet targets and continuously improve. Test and optimize bids, keywords, text ads, image ads, and landing pages to improve campaign performance.
  • Manage daily email campaigns to ensure that they meet targets. Test and optimize segments, send times, subject lines, body content, and flows to improve campaign performance.
  • Dig into the data with the daily use of tools such as Hubspot, Google Analytics, Google Trends, Google Ads, Shopify, and more.
  • Update and maintain the company’s website and landing pages with new content.
  • Test and optimize web content and pages for usability, SEO, and customer experience.
  • Work with various marketing tools, external agencies and vendors to execute marketing programs.
  • Manage our email database, deploy ongoing and adhoc email blasts, and actively manage performance reports to make improvement recommendation.
  • Assist in the development and implementation of various lead generation campaigns and ensure the conversion tracking is installed.
  • Collaborate with Marketing team and Graphic Designer to update website content and CRM campaigns.
  • Guide company’s technical marketing development through evaluations, and recommendations.
 
Minimum Qualifications:
  • A minimum of 2 years prior experience in digital marketing or a similar field.
  • Excellent brainstorming and data analytics skills.
  • Knowledge of various marketing, content management systems, CRMs and analytics tools such as, Hubspot, Salesforce, Canva, Google ads, and Google Analytics.
  • Expert in website/HTML creation and troubleshooting.
  • Strong prioritization, quality assurance, organization, and project management skills.
  • Deadline driven, proactive, able to multi-task and work under pressure.
  • Detailed technical skills to create and manage campaigns
Preferred Qualifications:
  • A degree in Marketing or Communications preferred.
  • 5+ years of Digital Marketing experience.
  • Experience with HubSpot and WordPress is a plus.
Please note Cyber Defense Labs does not accept resumes from any source other than directly from candidates. We will not consider resumes from vendors including and without limitation search firms, staffing agencies, fee-based referral services and recruiting agencies.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Company Website: www.cyberdefenselabs.com

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U.S. Equal Opportunity Employment Information (Completion is voluntary)

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.