Cyber Defense Labs, LLC

Marketing Manager

Location

Dallas, TX

Type

Full Time

Cyber Defense Labs is a full life-cycle information security service provider helping companies manage, detect and respond to today’s cyber risks. We provide trusted cyber risk management services to help companies reduce business risk before, during and after a cyber event.

Marketing Manager

Job Summary:  The Marketing Manager helps develop, implement, and execute strategic marketing plans and related material to help promote Cyber Defense Labs and each of the Company’s business service divisions to existing and prospective customers.  This position reports to the Executive Vice President for Corporate Affairs and Communications or their designated representative.

Duties/Responsibilities: 

  • Work with Executive Vice President for Corporate Affairs to create, draft and propose strategic marketing communications campaigns to promote the Company and how our services meet the needs of our target audience(s).  Conceptualize and consider the campaign from start to finish and help inform multi-channel campaigns to educate, inform, and convert opportunities to generate leads and engage prospects along with current customers. 

  • Collaborate across the organization to fully understand the Company’s products, services, and marketing communication needs.

  • Help align messaging and communications across Company platforms and communication channels to include website, social media and other outlets.

  • Help execute strategies involving paid, earned and owned media to include social media, SEO, website, and content creation to drive stronger return on investments and lead generation.

  • Present strategy, campaign ideas and recommendations to Executive Vice President for Corporate Affairs and coordinate with sales team and relevant stakeholders on delivery and execution of campaign.

  • Evaluate and seek information internally about customer and sales insights and evolving trends to help inform marketing campaigns and message.

  • Apply marketing techniques, best practices and fresh ideas to test and evolve nurturing tactics that increase opportunities for engagement with company. 

  • Work with automated marketing software tool (HubSpot) to execute marketing activities and measure results.

  • Develop calendar to track ongoing marketing activities and ensures timely execution and delivery of specific projects and initiatives. 

  • Compose talking points, opinion editorials, press releases, case studies, blog posts, infographics, brochures and other communications and marketing material.

  • Evaluate success of campaigns when completed. Collect and maintain records to track, review, and modify performance of marketing initiatives.

  • Perform other duties as assigned.

  •  Required Skills/Abilities: 

  • Excellent verbal and written communication skills that may include public speaking and presentations.

  • Excellent organizational skills and strong attention to detail.

  • Excellent time management skills with a proven ability to meet deadlines.

  • Creative mindset along with strong analytical and problem-solving skills.

  • Proficient with Microsoft Office Suite or related software.

Education and Experience: 

  • Bachelors degree in Marketing, Journalism, Advertising, Communications, or related field.

  • Five years or more of related experience writing and editing projects; portfolio of relevant previous projects highly preferred.


Work location:  Dallas, TX or Washington, DC areas

Accepting resumes from applicants only, no staffing agencies, please.
 

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Company Website: www.cyberdefenselabs.com

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U.S. Equal Opportunity Employment Information (Completion is voluntary)

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

By completing and submitting your application you certify that all the information is true to and complete to the best of your knowledge. If this application leads to hire, I understand that false or misleading information in my application or interview may result in dismissal.